The Benefits of Video Content in the Classroom

Why should you use videos in the classroom? 

Today’s students are bombarded with information and distractions everywhere, so getting their attention in the classroom can be a challenge. The key is to adapt to what they need, offering engaging and exciting content tailored to Generation Z.

The traditional format of long lessons where the teacher is doing most of the talking is actually not the best way for humans to take in information – our brains prefer bite-sized nuggets of information. Having something visual to contextualise abstract concepts is also beneficial. This makes short, highly visual videos perfect for keeping students engaged while allowing them to easily digest new concepts and facts! 

Research shows that incorporating video content improves student engagement. For example, in a Kaltura study from 2016, 93% of teachers said that videos had a positive effect on student satisfaction and 88% said video usage improved student achievement levels. 

Other researchers like Willmot et al (2012) and Galbraith (2004) have also found pedagogical benefits in incorporating videos in teaching, such as increased student motivation, enhanced learning experiences and higher achievement in exams. 

Why use Twig?

Twig Education’s award-winning videos are made using high-quality content from the likes of BBC and NASA, and they are aligned to international curricula. This means you never have to worry about finding videos that are age-appropriate and aligned to your curriculum while still being fun and engaging – we’ve already done the work for you!

A University of Glasgow study showed that Twig videos support teachers to effectively teach their science curriculum. Teachers reported an increased interest in and understanding of lesson content among students. Our videos were also shown to overcome literacy barriers and support differing ability levels. 

Another study on the effectiveness of Twig content, carried out by Lancaster University, found that video supported long-term memory better than text content and that video content was particularly good for supporting understanding of concept-based topics. In addition, students who were less interested in science retained more facts and understanding from video content than from text alone. 

Videos can be used in a variety of ways – to introduce a new topic, to illustrate a topic as you teach it or for reinforcement and revision. They are perfect for effectively kickstarting student discussion, both in real life and online. 

Twig videos allow students to learn at their own pace. You can ask students to notice different aspects of a film and then come together and discuss it. If students struggle, they can come back to a film and watch it again – and those who find things easy can go off and explore related topics. 

Interested in finding out more? Head over to Twig (ages 11–16), Tigtag (ages 7–11), Tigtag CLIL (ages 7–11, with additional language support), or Tigtag Junior (ages 4–7).

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