Visual learning: The science behind the film

Ever wondered why there is a sudden push for educational films? They have an ability to captivate students and they break the monotony of traditional teaching. There is a definite science behind the making of a Twig film. We’ve already shared the process of making our films with you. Now let’s talk about the science behind them. Each Twig film works on the concept of differentiated learning, which takes into account the fact that students in a class have various learning styles and abilities. It means that students don’t have to adapt to one standard teaching method.


1.Visuals: The human brain is a massive image processor that can process entire images incredibly quickly. In fact, studies show that moving images – or video – offer a complete model for generating a mental representation of motion, thereby reducing the level of abstraction. It allows the brain to grasp concepts really quickly. Images are also stored directly in the long-term memory, which means the brain retains visual information longer.


2.Audio: Twig films have a recorded voiceover that explains what’s happening on screen. This helps to reinforce the ideas already absorbed through the images.


3.Music: Heard the soundtrack in the background of every Twig film? Ever wondered why it’s there? Well, apart from helping you get your groove on, it helps to sharpen your focus. Studies suggest our brains are hardwired to connect music with long-term memory. This is why many students believe listening to music while studying helps them to focus.


4.Adaptability: As video combines various kinds of data (images, motion, sounds and text) in a complementary fashion, learning can be adjusted easily to suit the diverse range of learning styles. Video allows the learner to control how he or she receives the information by being able to stop, rewind, fast-forward and replay content as many times as needed. This means that video is an especially effective tool in teaching children with learning disabilities.


You may be familiar with the saying: “Everyone is a genius, but if you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” The aim of Twig videos is to provide a step forward for children, helping each to learn in his or her own way.

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