Weld North Education Acquires Twig Education

Weld North Education, the largest provider of digital curriculum solutions in the US, has announced the acquisition of Twig Education, creators of high-quality science curriculum products designed to improve science literacy globally. Based in the UK, with a strong team in the US, Twig’s flagship product, Twig Science Next Gen, is a highly engaging, multimedia-rich, digital-first science program, grounded in the Next Generation Science Standards (NGSS), with unique partnerships with Imperial College London, Stanford University, and BBC Studios.

The acquisition of Twig is an important step forward as Weld North continues to expand its digital core curriculum offerings, delivering on its mission to empower educators to drive learning breakthroughs and support each student’s unique learning journey. Founded in 2009, Twig entered the US market in 2018 with an innovative program designed to meet the NGSS, integrating visual, digital, and hands-on learning. Today, Twig has a 30% share of the elementary science market in California with plans to expand across the US. Twig CEO Catherine Cahn, based in California, will continue to manage the business.

 “Our purpose—to ignite learning breakthroughs—has never been more important as we partner with schools, districts, parents, and students to unlock the power of digital solutions to enrich the learning experience,” said Jonathan Grayer, founder and CEO of Weld North Education, “Twig’s engaging science curriculum fits perfectly with our other K–12 core offerings in math and English Language Arts—LearnZillion and StudySync—and has an exceptional reputation among educators using the program. By expanding Twig’s footprint across the country, we can inspire more students to understand the world around us and pursue STEM careers.”

Twig Science Next Gen is a phenomena-based core science program embracing the investigative, hands-on nature of NGSS, with a focus on storytelling and making science relevant for learners through a multimedia-rich product that is visually appealing. It has been adopted by major school districts, such as Irvine and Garden Grove, CA; Beaverton, OR; and Oklahoma City.

“In Weld North we have found a partner who shares our goal to improve global science literacy and understands the important role that science education plays in the development of 21st-century citizens,” said Catherine Cahn. “We are excited to introduce our products to many more classrooms across the US through Weld North’s unrivaled reach and to provide teachers the tools they need to create aha! moments for their students.”

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